Angelina Jolie is believed to have signed a deal worth almost $10million to star as the new face of Louis Vuitton.
The campaign, which would be the 35-year-old's highest-paying commercial endorsement to date, would see her follow in the footsteps of Madonna and Jennifer Lopez.
The news was reported by E!, which claims that celebrity photographer Annie Leibowitz will shoot the campaign within the next two weeks.
It said that the resulting images would be unveiled in print later this summer.
If the rumours are true, the A-list star will succeed a high-profile trio of supermodels.
Freja Beha Erichsen, Raquel Zimmermann and Kristen McMenamy appear in Louis Vuitton's current spring 2011 ads.
Prior campaigns have starred the likes of Madonna and Jennifer Lopez, while the label's Core Values series of advertisements, which support Al Gore's Climate Change project, boasts spokesmodels including Keith Richards, Catherine Deneuve and Sean Connery.
The Louis Vuitton campaign would not be Ms Jolie's first for a fashion brand, though, one hopes, it will be more successful.
She appeared in campaigns for St John from 2005 until last year, when brand bosses chose British supermodel Karen Elson to front the brand instead.
The label's chief executive Glenn McMahon told WWD that Ms Jolie 'overshadowed the brand'.
She explained: 'We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.'
Though Ms Jolie and partner Brad Pitt are parents to six children, three of which are adopted, she remains busy with both acting work and philanthropic commitments.
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